Using Split Testing To Determine Best Performing Ads for Higher Responses

PPC news April 16 2013

This post was contributed by James Reylonds.

Video Highlights:

  • Small improvements can make a huge difference
  • Split testing has been here a while
  • The Google adwords version of Split Testing
  • Use split test to determine which has the best CTR
  • Split testing can be used for CPC and Landing pages too
  • Use a reputable agency like

To view the full transcript visit ClickJam’s blog.

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