This post was contributed by James Reylonds.
Video Highlights:
- Small improvements can make a huge difference
- Split testing has been here a while
- The Google adwords version of Split Testing
- Use split test to determine which has the best CTR
- Split testing can be used for CPC and Landing pages too
- Use a reputable agency like ClickJam.com
To view the full transcript visit ClickJam’s blog.