Leading MENA Region Advertisers Back Effective Measure
Leading MENA advertisers Kraft, Unilever, GM and Emirates along with the powerful Advertisers Business Group have thrown their support behind…
Tag: interactive advertising
Twitter Makes Hollywood Interactive; And What About Us
I was waiting for the moment when the TV production folks start recognizing the importance of better ecosystem to interact…
Interactive Ad Effectiveness Report: Let’s Get Real & Explore
McPheters & Company, a company specialized in strategic planning and research for brands and for companies in media-related fields, has…