Super: Arab Football Magazine Goes Digital

Super, the acclaimed football magazine, is set to evolve into an online sports portal with an exciting new line-up of world class writers, news from the football world and interactive content. Abu Dhabi Media Company (ADMC), one of the fastest growing, multi-platform media organizations in the region, announced today that the new website,, will go live on 11 October 2009. will feature breaking news, up to the-minute scores, action packed highlights and live match streaming, combined with lively editorial and commentary. Former England internationals Andy Cole and Terry Venables will be regular contributors to the site, as will a number of regional and international sports experts such as Mohammed Najeeb, Keir Radnedge and Gerry Cox. Audiences will also be given the opportunity to participate by sharing content and taking part in online conversations through chat rooms, forums and blogs. The site will also feature many one-off exclusive features and interviews with the biggest stars in the game today, both from the MENA region and Europe.

With the launch of, ADMC aims to capture a significant audience, engaging hundreds of thousands of sports fans across the Middle East. The site will pave the way for creating the region’s leading online sports portal and build on Super’s credentials as the premier choice for sports fans. is the latest milestone in the cross-platform integration of ADMC’s sports portfolio, which includes a bouquet of the most successful sports channels in the region- Abu Dhabi Al Riyadiya Channels, an extensive library of broadcast rights which includes the English Premier League (EPL) Middle East rights and the United Football League (UFL), a high traffic fantasy football game on, as well as the action packed sports coverage from Al Ittihad and The National newspapers.

“The evolution of Super from print to digital is further evidence of ADMC’s commitment to providing only the best in sports coverage to our audiences,” said H.E. Mohamed Khalaf Al Mazrouei, Chairman of ADMC. “We are proud to bring a new platform to the world of sports and create a leading online sports entertainment destination, at a regional level. We see as the next step in delivering on our vision and mission to power the discovery and enjoyment of digital sports entertainment across the Middle East, while placing Abu Dhabi at the forefront of digital sports content.”



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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded and previously worked as Manager at Flip Media (Interactive Agency), (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.

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