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Home Posts by Ehsan Khodarahmi

Author: Ehsan Khodarahmi

Online / October 5, 2014 / Comments Off on How a brand can make social media a meaningless buzzword

How a brand can make social media a meaningless buzzword

Social media is increasingly becoming meaningless as a buzzword used by many business and organisations. Social media cannot do magic…

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Online / July 17, 2014 / Comments Off on How to do social selling through storytelling

How to do social selling through storytelling

People tend to remember and relate to stories more than numbers and stats. It is in human nature to relate…

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Social Media / May 16, 2014 / Comments Off on Europe is ruling what search engines should show the public

Europe is ruling what search engines should show the public

Saying and publishing untrue statements about someone or an organisation has always been immoral and in many cases in many…

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Social Media / May 3, 2014 / Comments Off on The future of advertising is social

The future of advertising is social

Advertising has always been a lucrative business and it will be the case for decades to come. Advertising is so…

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Online / May 3, 2014 / Comments Off on Where journalists find their news stories

Where journalists find their news stories

Publications and journalists have always sent emails to brand owners and PR agencies for sourcing their news stories (known as…

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Social Media / May 30, 2013 / Comments Off on Finding Twitter Chats Made Simple

Finding Twitter Chats Made Simple

Not so long ago brands were reluctant in investing in social media and taking the medium seriously; even some called…

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Social Media / May 27, 2013 / Comments Off on Innovation culture is formed by personal values

Innovation culture is formed by personal values

Innovation may lead brands in their respective industry but culture defines success and sustainability of brands within their markets. In…

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Social Media / March 24, 2013 / Comments Off on What Facebook ‘Likes’ brands ‘Dislike’

What Facebook ‘Likes’ brands ‘Dislike’

Businesses have been deploying social media as part of their marketing mix over the past few years and spent millions,…

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Social Media / March 12, 2013 / Comments Off on How to collaborate with influencers to create content

How to collaborate with influencers to create content

Creating content is not expensive if you listen to your customers and build relationship with those who matter to your…

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Social Media / February 17, 2013 / Comments Off on Horse and pork meat caused scandal in the UK food chain

Horse and pork meat caused scandal in the UK food chain

Some supermarkets in the UK have been caught by the Food Standards Agency for selling beef which in some cases contain up to 99% horse…

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Online / November 29, 2012 / Comments Off on Social Media Story; inception to date

Social Media Story; inception to date

In order to guarantee sustainability for your Social Media and online communications, you need thoroughly thought through 5 answers to…

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Social Media / November 5, 2012 / Comments Off on Success in Social Media is Simple

Success in Social Media is Simple

As you may agree, Social Media is plain and simple. Brands can easily earn loyalty and ensure success on Social Media…

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Social Media / September 10, 2012 / Comments Off on Collaboration is the future competition

Collaboration is the future competition

Competition is good and indeed essential; but as long as it is healthy. Unhealthy competition creates financial turmoil, job losses…

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Social Media / June 23, 2012 / Comments Off on Success in Social Media is based on audience not influence

Success in Social Media is based on audience not influence

Social Media was once seen as “chatter” by major brands not so long ago; about three years ago! There weren’t job titles such as “Head…

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Online, Social Media / April 26, 2012 / Comments Off on How Primark expanded to the Middle East

How Primark expanded to the Middle East

Brands often choose a particular target market and pricing strategy to serve their audience in their chosen marketplaces. If they…

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Social Media / April 16, 2012 / Comments Off on How to create engaging conversation on Social Media

How to create engaging conversation on Social Media

Conversations are happening everyday by everyone everywhere; but what makes them different is the intention and purpose of the conversationalist….

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Events, Social Media / April 4, 2012 / Comments Off on How to create effective Social Media campaigns

How to create effective Social Media campaigns

Social Media is not a new medium, however it needs a new approach. Success in Social Media campaigns entirely depends…

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Online / February 21, 2012 / Comments Off on To trust bankers or not to trust bankers

To trust bankers or not to trust bankers

Banks have always promised us that they care about us, our personal data and finances; however in action we sometimes…

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Social Media / February 19, 2012 / Comments Off on Engagement: Simple Principle of Brand Social Positioning

Engagement: Simple Principle of Brand Social Positioning

Surely many would agree that Social Media is another way of communications; for which brands need strategy and appropriate techniques…

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Social Media / September 5, 2011 / 1 Comment

What is Social Media friendship all about?

Social Media meant to change our life, bring more individuality to conversations and improve our interactions and communications with a…

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