How a brand can make social media a meaningless buzzword
Social media is increasingly becoming meaningless as a buzzword used by many business and organisations. Social media cannot do magic…
Author: Ehsan Khodarahmi
How to do social selling through storytelling
People tend to remember and relate to stories more than numbers and stats. It is in human nature to relate…
Europe is ruling what search engines should show the public
Saying and publishing untrue statements about someone or an organisation has always been immoral and in many cases in many…
The future of advertising is social
Advertising has always been a lucrative business and it will be the case for decades to come. Advertising is so…
Where journalists find their news stories
Publications and journalists have always sent emails to brand owners and PR agencies for sourcing their news stories (known as…
Finding Twitter Chats Made Simple
Not so long ago brands were reluctant in investing in social media and taking the medium seriously; even some called…
Innovation culture is formed by personal values
Innovation may lead brands in their respective industry but culture defines success and sustainability of brands within their markets. In…
What Facebook ‘Likes’ brands ‘Dislike’
Businesses have been deploying social media as part of their marketing mix over the past few years and spent millions,…
How to collaborate with influencers to create content
Creating content is not expensive if you listen to your customers and build relationship with those who matter to your…
Horse and pork meat caused scandal in the UK food chain
Some supermarkets in the UK have been caught by the Food Standards Agency for selling beef which in some cases contain up to 99% horse…
Social Media Story; inception to date
In order to guarantee sustainability for your Social Media and online communications, you need thoroughly thought through 5 answers to…
Success in Social Media is Simple
As you may agree, Social Media is plain and simple. Brands can easily earn loyalty and ensure success on Social Media…
Collaboration is the future competition
Competition is good and indeed essential; but as long as it is healthy. Unhealthy competition creates financial turmoil, job losses…
Success in Social Media is based on audience not influence
Social Media was once seen as “chatter” by major brands not so long ago; about three years ago! There weren’t job titles such as “Head…
How Primark expanded to the Middle East
Brands often choose a particular target market and pricing strategy to serve their audience in their chosen marketplaces. If they…
How to create engaging conversation on Social Media
Conversations are happening everyday by everyone everywhere; but what makes them different is the intention and purpose of the conversationalist….
How to create effective Social Media campaigns
Social Media is not a new medium, however it needs a new approach. Success in Social Media campaigns entirely depends…
To trust bankers or not to trust bankers
Banks have always promised us that they care about us, our personal data and finances; however in action we sometimes…
Engagement: Simple Principle of Brand Social Positioning
Surely many would agree that Social Media is another way of communications; for which brands need strategy and appropriate techniques…
What is Social Media friendship all about?
Social Media meant to change our life, bring more individuality to conversations and improve our interactions and communications with a…