White paper: Social Media in #KSA and the #UAE
A white paper conducted by Omnicom Media Group (OMG) showcases social media habits of users in Saudi Arabia and the…
Category: Social Media
Engagement: Simple Principle of Brand Social Positioning
Surely many would agree that Social Media is another way of communications; for which brands need strategy and appropriate techniques…
Zain Kuwait Flash Mob Reaches 1M+ views in under 3 days
Ah the Flash Mob, how quickly they became the new hip thing to do! The latest to join was Zain…
Pitch your story in 140 characters with PressPass
PressPass a new startup from the MENA region is looking to help people get their stories out. I was contacted…
Happy farm proving to be good for peak games
Happy farm an Arabic social game (similar to farmville) on Facebook published by Peak Games has been on the top…
A newly born social brand: iTechia!
Finally, a brand that reacted well and joined the social web, a brand that has shown enormous understanding for…
You don’t have consumer protection laws? It’s OK, Social Media Will do!
In a country that doesn’t have consumer protection laws, Saudi’s are not complaining, they have found their way with…
Carrefour Saudi and the Social Conspiracy Theory!
Another failure, another brand, this time on a new level, which is good because it proves that having…
What is Social Media friendship all about?
Social Media meant to change our life, bring more individuality to conversations and improve our interactions and communications with a…
Customer Voice ignores the Brand Voice if…
Brands can no longer afford ignoring conversations on the web and in particular social channels. This seems a very straight…
How to maintain reputation in Social Media
There are thousands, if not millions of contents on and off line testifying communication is a two way process; in…
Meet the Geek: Hosam Abu Alam
In my latest trip to Jordan, I have managed to sit down and meet with some very interesting people and…
How did one Hashtag Bring AL #Mara3i Brand Down
It really puzzles me how a big brand and market leader like Marai could fail miserably because of Social…
G+ the only invite only Social Network Site
Google Plus (G+) is just a few weeks old Social Network Site (SNS) from Google and already exceeded 20 million…
The Digital Experiment: Youtube Success or “don’t pretend you don’t like free stuff”
Note: “Reem’s Digital Experiment” is a series on www.interactiveme.com where I put digital marketing formulas to the test. For this…
Reem’s Digital Experiment: Creating an awesome Youtube Channel
Note: This is the first entry in a series that I have decided to call “Reem’s Digital Experiment”. I am…
Social Media is about back to basic
We’ve always had one form of technology in our life, from fishing in 3,000 years ago to satellite technology today….
Tweet Arabia! How Arab Brands are using the 140-character space as a Marketing tool
Twitter is on the fast track of growth, reaching around 200 Million users globally, there are more than 1 billion…
InteractiveME OnSite with Kodak’s Social Media Manager
During the Marcus Evans Middle East Social Media Marketing Conference, we heard a fabulous presentation from one of the Middle…
Vodafone Egypt Nightmare: A Bitter lesson about hashtags!
We still see companies paying a huge price for not understanding the massive role Social Media plays on a brand!…