Lays Arabia, the art of storytelling through social media!
This post was written by Amer Massimi who is the founder of Hashtag, a new social media agency that specializes in…
Author: Amer Massimi
The most successful social media campaign in history, so far! #kony2012
Through your facebook newsfeed, tweets, or from your mobile, we all heard and eventually watched one of the most viral…
Why “Brand Arabia” page is a failure on Facebook! And “localized brand” pages are the solution!
Recently, we have spotted a new trend for big brands in the Arab region. They started rolling out Arabia…
A newly born social brand: iTechia!
Finally, a brand that reacted well and joined the social web, a brand that has shown enormous understanding for…
You don’t have consumer protection laws? It’s OK, Social Media Will do!
In a country that doesn’t have consumer protection laws, Saudi’s are not complaining, they have found their way with…
Carrefour Saudi and the Social Conspiracy Theory!
Another failure, another brand, this time on a new level, which is good because it proves that having…
How did one Hashtag Bring AL #Mara3i Brand Down
It really puzzles me how a big brand and market leader like Marai could fail miserably because of Social…
Tweet Arabia! How Arab Brands are using the 140-character space as a Marketing tool
Twitter is on the fast track of growth, reaching around 200 Million users globally, there are more than 1 billion…
Vodafone Egypt Nightmare: A Bitter lesson about hashtags!
We still see companies paying a huge price for not understanding the massive role Social Media plays on a brand!…
Royal Jordanian New Destination: Social Media Marketing!
Royal Jordanian is the first airline in the Middle East to earn the term Social Brand! the RJ Brand…
Sunsilk connects with 40,000 women in the Middle East!!
I was taken by a recent TVC for Sunsilk promoting a Facebook page! Curious about a brand that is advertising…
How did AL Jazeera channel become number 1 Arab social brand in the Middle East?!
Through the report of the top 40 Arab brands in the Middle East, completed through Forbes.com in 2008,…
The rise of the social customer in the MENA region!!
Social media has changed the way customers interact with brands, forever! Customers have evolved with the growth of social media,…